Content Strategy and Production for B2B SaaS Products and Service Firms

Every level of the funnel is a content opportunity.

Generate genuine demand through relationship-building and education to capture your target market or expand to new segments.

Filter out your ICPs from the tire-kickers using lead-magnets designed for quality conversions.

Churn is the brand killer. Increase your customer LTV by making onboarding a delightful experience.

Successful upsells don’t feel like upsells. Make your customers feel like you have just what they needed right when they needed it.

Your best content writers are your happiest customers. Give them the tools to make advocating for your brand easy.

Marketing Funnel: Brand Awareness, Lead Nurture, Sale, Service, Upselling, Customer Evangelism

Being a consultant means being a content creator.

Position your firm and develop the personal brands of you and your principle staff so they become the thought leaders of your industry.

Get quality leads using a variety of lead magnet strategies that provide real value without being gimmicky or spammy.

Ensure long-lasting relationships with clients by creating delightful experiences and perks just for them.

Establish trust and crank out fresh content easily by weaving your clients’ stories into your own.

Services

Content Strategy

Media is an asset, so treat it that way.

The largest brands spend hundreds of millions to acquire their own media companies. They take a product development approach to content strategy.

That means audience discovery, setting measurable objectives, and an iterative approach to providing incredible value to customers. This leads to subscribers, those customers committing their ears to anything you have to say.

Schedule a call to get started and we’ll develop a clear path to becoming oversubscribed, whether or not you turn to us for implementation.

Better customer journeys await!

Content Repurposing by the Hour

30-40x your content!

Stop wasting time combing through hours of videos, looking for that lightbulb moment!

Send us your content and we’ll curate the highest-engagement insights and segments for you!

We can even fill out your content calendar so you can grow your audience while you sleep!

Outsource the repetitive, focus on what’s important.

Full-Service Podcast Production

Take your Podcast from Idea to Launch

Includes:

  1. Audience and concept development
  2. Brand identity and creative
  3. Interviewee scheduling and high quality video recording
  4. Professional story editing
  5. Repurposed audio, video, and written content for social media
  6. Managed content calendar for publication
  7. Launch campaign
  8. Audience engagement analytics report

Webinars-as-a-Service

Webinars are the Perfect LeadGen and Retention Tools.

But they’re expensive and tricky to setup, many teams spend $3-$5k per webinar then have their hands full just getting it up and running!

To maximize the potential of your webinars, we developed service where we help you:

  1. Choose the right target segments and develop CTAs in advance to ensure leads are quality and aligned with your goals.
  2. Manage your backstage, record in high quality, and run smooth Q&A sessions so you can focus on your audience.
  3. Operate at scale by running weekly, biweekly, or monthly webinars up to 90 minutes and 300 guests!
  4. Repurpose the recordings so you can make your webinars evergreen sources of content long after they’re done!