The Perfect Marketing Tool

Done well, webinars are a powerful tool for

• sales & marketing to generate qualified leads
• customer success to boost retention and reduce churn

Unfortunately, they're not always done right.

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1. Poorly Defined CTAs

Many companies forget to put a clear Call-to-Action for attendees. Others put too many – muddying their messaging.

2. Improper Segmentation

Poor segmentation makes it difficult to market your webinar to the right channels, send curated follow-ups to attendees, and accurately measure KPIs.

3. Once and Done Approach

Many companies record webinars once and reuse the same static asset without realizing that the human bonds formed in live interactive experiences are critical to nurturing leads.

4. Zero Follow-up

Webinars should be part of a larger engagement cycle strategy to bring customers further down the funnel.

5. No Content Repurposing

Recordings of live webinars and Q&A can keep providing value via repurposing: short-form video, eBooks, FAQs, documentation, even sales training.